Product Planning, definition of product planning, objectives of product planning, Significance of product planning, importance of product planning, need of product planning, what is product planning, aims of product planning,

Product Planning – Definition, Objectives and Significance

Product planning is the starting point for entire marketing programme in a firm. All marketing efforts revolve around the product planning. This process assists the firm in deciding – what to produce ? – why to produce? – how to produce ? – for whom to produce ? – how much to produce ?